AICE Media Studies 2020

    I think the best way to start the film is with a great movie poster and trailer, these of course are conventional with the film industry. This alone would greatly fail to market our movie as ours does not have the notoriety to survive alone on this nor any film really.    Past the bread and butter we can really expand by partnering with various companies to incorporate items into their packaging or make appearances. Having these companies products in the movie would do well to generate some revenue from advertisements. I think that the film should be released around Halloween, as I think we could maximize our marketing in the month of October. There is a risk of over saturation in the film industry with horror movies or monster movies but the themes of our movie and the differing target audience should support this. The specific avenues we should explore would be possibly partnering with a bronzer/sunscreen or tanning company. The angle of having one of the main characters could l

       This movie is very interesting in the sense that "Vampire Academy" was the movie that the boyfriends got dragged in to see, this movie "Vampires Suck" would be those very same boyfriends lashing out during the extreme craze of the "Twilight" movies. These "Twilight" movies were marketing monsters, they were adored by teenage girls world-wide and began a craze of team Jacob or Team Edward, the two love interests of those films, in which there were actually physical altercations between girls over who was better for Bella, the main protagonist. This movie, "Vampires Suck", does nothing to create its own hype besides the basic ad campaigns with trailers, posters, amd commercials that all specifically rode the coattails of the uber popular series it parodied. I suppose there is something to be gained from understanding how and when to ride the hype of a movie or trends like zombie movies in the early 2010's or the Rom-Com form

   This movie has the age range we are looking for as well as the demographics for their target audience, however this movie isn't a drawn out comedy instead it follows in the run of the mill youth film genre with the big screen debut of the the best selling YA book series of the same name. The marketing for the movie doesn't really try to draw in more people so much as it was there to signal, "hey teen girls of the world, and their boyfriends... come see this movie." The marketing aspect runs on the basic vampire puns that are slightly involved into the movie, for example, the photo above. However, the bright aspect of this movies marketing besides the basic trailer and poster releases etc., was the idea of a fan base promoting the movie for you for free essentially as they are excited for it. If i had to take one thing from this movie's marketing toward the target audience would to not under estimate the power of social media for marketing. A simple meme th

     This movie does have a slightly higher age range than what the film audience we intended to attract but is a novel example as it demonstrates the light-hearted vampire humor we aimed for. "What We Do In The Shadows" has an audience similar as it is essentially the same demographics we were had set as besides the age, and this is only around two or three years off only because of the R rating for the film pictured above. This film was excellent for audience and marketing research as it had articles written about how masterful and complete the marketing was. Some of the best examples of the depth of their marketing was the "appearance" of these vampire characters in public areas in full costume and character. The vampires even had a large black umbrella, not too dissimilar to what we attempted to do with Svetlana in our film. Fake action figures were even made for the film's marketing. What I found to be most captivating as a technique to get people to s